Can I Upload My Own Business Logo to Linkedin

LinkedIn is the world's premier business network with 722 million users as of January 2022. 25% of all American adults utilise LinkedIn, and 22% of those utilise information technology every unmarried 24-hour interval.

The chief reason? To "strengthen their professional network." For individuals, information technology's a great place to stay in touch on with onetime colleagues, get referrals for new business or await for a new task.

But how do you effectively market your business on LinkedIn?

Nosotros've rounded up everything y'all demand to know about marketing your company on LinkedIn — freshly updated for 2022.

Bonus: Download a gratis step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy.

How to use LinkedIn for Business organization

The starting time thing yous need to do on LinkedIn is make a page for your concern. This video will show you how to create a LinkedIn Company Page from scratch:

Footstep 1: Create a user account for yourself

To access LinkedIn, you need to create an individual account. This volition also be the ambassador of your Company Page (although you can add together additional Page managers after). I'd recommend signing up with your piece of work email address but, hey, I'm not the boss of you.

Step 2: Create a LinkedIn Company Page

Okay, at present nosotros can create your Page. Afterwards yous've logged in, click on the Work icon at the peak correct of your browser. Scroll to the bottom of the menu that pops up and pick Create a Company Page.

Choose the right blazon of Page from the four bachelor options:

• Small business organization
• Medium to large business
• Showcase folio
• Educational institution

They're all self-explanatory except for "Showcase pages." These are for companies who want to separate out divisions in their business organisation to each accept their own sub-page, only nonetheless link them dorsum to the primary corporate Page.

Showcase Pages appear on the main Company Page, as you can run across hither with Hootsuite'south COVID-19 Resources page listed under "Affiliated pages."

Subsequently you select the Page blazon, start filling in your details. Your logo and tagline will serve every bit the first impression most LinkedIn users will have of you, so spend the time necessary to write a skilful tagline.

Hootsuite'southward tagline is: "The global leader in social media direction."

When you lot're done, click Create page.

Ta-da, you now have a Company Page.

Stride 3: Optimize your Page

OK, those are the basics, just it'due south time to optimize your new Folio to get noticed and build your following.

Kickoff, scroll down and click the blue Edit Folio button.

Fill out all the fields in this additional information surface area. This will make what you do clear to users and assistance with your LinkedIn SEO, a.g.a. showing upwardly in search results. Information technology's worth it: Companies with complete profiles go 30% more views.

A few LinkedIn Folio optimization tips

Use translations

Serve a global audience? You lot can add together translations here, so you don't demand to create a carve up Visitor Page for each region. You lot can take upwards to 20 languages on your Page, and it includes the proper name, tagline and description fields. Me gusta.

Add keywords in your description

Your LinkedIn Page is indexed by Google, so work in natural-sounding keywords where you tin in the first paragraph of your visitor description. Continue information technology to 3-4 paragraphs max most your vision, values, products and services.

Add hashtags

Nope, not in your Folio copy. You tin add together up to 3 hashtags to follow.

You tin see all posts using these hashtags past going to your Page and clicking Hashtags under the post editor. This allows y'all to hands comment, like and share relevant posts right from your Page.

Add a branded cover paradigm

Accept advantage of this infinite to bring attending to your latest product launch or other large news. Keep information technology on-brand and simple. Hootsuite's features the new Social Trends 2022 report: a free mega-deep dive containing the secret sauce to outperform your contest this year (and adjacent twelvemonth, and the yr after that…).

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And finally: add a custom button

This is the button located next to the Follow one that LinkedIn users will run across on your Folio. You can change it to any of these:

• Contact us
• Acquire more
• Register
• Sign up
• Visit website

"Visit website" is the default option.

You can change information technology anytime, so if you have a webinar or event running, change it to "Register" or "Sign up" to focus on that, then back to your website after. Your URL tin can include a UTM so you can track where leads are coming from.

Step iv: Build your Page post-obit

No one'southward going to know your Page exists unless you tell them.

Until yous start posting content, you'll see this bluntly adorable illustration of a marketer wearing sweatpants in deep discussion with their dog about this quarter'due south—westait a infinitesimal, that'south me…

Hither are 4 ways to get your new Page some love:

1. Share it

From your main Folio, click on Share Folio beside the Edit button.

Share your new Page to your personal LinkedIn profile and inquire your employees, customers and friends to requite information technology a follow. It's an easy beginning step.

2. Link to information technology from your website

Add the LinkedIn icon to the rest of your social media icons in your footer, and anywhere else you link out to social media.

3. Enquire employees to update their profiles

This is central for the long-term growth of your Page. When your employees offset listed their job titles on their profiles, you didn't take a Folio. So those titles don't link anywhere.

Now that your page exists, ask your employees to edit their job descriptions on their LinkedIn profiles to link them to your new Company Page.

All they accept to do is edit that department on their profile, delete the company name and begin retyping information technology in the aforementioned field. LinkedIn will search for matching page names. Once they click yours and relieve the changes, their profile volition now link dorsum to your Folio.

This allows their contacts to notice and follow yous, simply it too adds that user every bit an employee at your visitor. Displaying the number of employees you have can help your company establish credibility on the platform.

four. Transport invitations to follow

From your Page, you tin can invite your connections to follow it. LinkedIn limits how many invites you lot tin send out to ensure people don't spam.

Bonus: Download a complimentary step-past-stride guide to combining organic and paid social tactics into a winning LinkedIn strategy.

Download now

This isn't the most effective method since many people ignore their LinkedIn notifications (guilty), merely it only takes a minute, then why non?

Pace v: Execute your LinkedIn marketing strategy

You take a LinkedIn marketing strategy, right?

Creating a Page is the easy function. Keeping it going with content your audience wants is the hard part — unless you have a plan.

The LinkedIn function of your social media strategy should include answers to:

• What is the goal of your LinkedIn Page? (This may be unlike from your overall social media goals.)
• What will y'all use your Page for? Recruiting? Lead generation? Sharing the super nerdy industry stuff that doesn't perform besides on Instagram or Facebook?
• Are you going to advertise? What is your LinkedIn ads budget?
• What are your competitors doing on LinkedIn, and how can you create better content?

Lastly, make a content plan:

• How often will you mail service?
• What topics will you cover?
• How tin you repurpose existing content to apply on LinkedIn?
• Are y'all going to curate content from others?

Once you know what you're going to mail about and how often, it'southward easy to stay on rail with Hootsuite'south Planner.

You can upload your content, schedule it to auto-publish and apace run into everything in either a weekly or monthly view. At a glance, ensure your posts are evenly balanced across all the goals and topics y'all want to cover and easily add new content or rearrange upcoming posts as needed.

Too posting your own content, don't forget to appoint with others. Even though it's for business, LinkedIn is nevertheless a social network.

Check out our best tips for growing your audience in 2022:

4 ways to use LinkedIn for business

LinkedIn advertising

There are many LinkedIn ad formats to choose from, including:

• Sponsored text ads
• Sponsored posts (similar "boosting" an existing Page post)
• Sponsored messaging (to a user's LinkedIn inbox)
• Dynamic ads that can include a user'south details, such as name, contour photo and employer in the ad
• Sponsored job ad listings
• Photo carousel ads

4 out of five LinkedIn users have the power to influence business purchase decisions, so ads can exist highly successful.

With Hootsuite Social Advertising, yous tin can create, manage and analyze the operation of all your social advert campaigns across LinkedIn, Instagram and Facebook in one dashboard. Hootsuite's unique analytics unlock new insights by showing the operation of both paid and organic campaigns across all three platforms. You always have the information you need at your fingertips and the ability to tweak campaigns for maximum results.

Posting job listings and recruiting

Job listings are already a popular destination for LinkedIn users. Forty million people look for a new task on LinkedIn every week. Yous can postal service a listing for free, which also shows upwardly on your Visitor Folio.

Paying to advertise your job listings can be worth it, too. Paid unmarried task ads receive 25% more applications than non-promoted job ads.

LinkedIn has a defended Recruiter premium business relationship that's been the standard for recruiters around the world for years. They too have a Lite version intended for small businesses.

Networking

This is the entire betoken of LinkedIn. Your professional network is more important than ever as more business tasks and deals proceed to happen virtually.

LinkedIn reports that conversations between connected users grew by 55% from January 2020 to January 2021.

LinkedIn Groups is a great tool for networking. These are private discussion groups so annihilation yous post there won't show up on your profile. The only drawback for companies is that y'all can't join with your Company Page. Y'all have to utilize your personal contour in Groups.

But, many Groups allow users to share Folio content, so joining a Group can be a good way of building both your personal network connections and Page followers.

Yous can find Groups under the Work icon at the height right of the LinkedIn dashboard.

Thought leadership

LinkedIn allows you lot to mail long-course content, which many business leaders have used to build influential thought leadership reputations. Long-grade content, when used properly, can cement you every bit an innovative leader and expert in your industry.

To mail an article, click Write article from the LinkedIn homepage.

You can choose your personal business relationship or Company Page to postal service from. Since our goal is to grow your business post-obit, choose your new Company Page.

Alternatively, you lot could postal service thought leadership content under your CEO's personal profile, then re-share that content to your Company Page.

The publishing platform is almost similar having your own web log software. It allows you to format your mail easily, including calculation images and video, and you can even save drafts.

Writing your slice is the easy office. Now, who's going to read it?

If idea leadership is your goal, you demand to stick with it long enough to build momentum and interest in your work. Why bother? B2B decision-makers love thought leadership content.

These valuable prospects say they're willing to pay more to work with companies that publish idea leadership content.

A few tips to succeed:

• Be consequent. This is the about important thing to proceed your electric current readers and earn new ones. Decide on a weekly, bi-weekly or monthly posting schedule and then — I tin can't stress this enough — exercise information technology.
• Be original. Don't regurgitate existing articles from the internet. Take a stand, class an opinion and provide a strong statement for your point. Not everyone has to hold with you. If they do, it's probably not true thought leadership.
• Write once, promote forever. Don't forget to share and promote your older posts. Content product on LinkedIn grew 60% in 2020, and then y'all've got contest. At that place'southward still a identify for your content — simply brand sure to share it more than than one time.

three important LinkedIn marketing tips

How y'all market your concern on LinkedIn will depend on your goals. More often than not speaking, these are the three things everyone should do to market similar a pro.

Optimize your posts

Relevancy is more important than recency on LinkedIn. Their algorithm, like all platforms, aims to testify users more of what they want to run into and less of what they don't.

For case, the only LinkedIn poll I always voted in was most how much I hated polls, so I had to express joy when LinkedIn served me this at the top of my feed today:

Here are the central ways to optimize your content:

• Always include an epitome or other asset. Posts with visuals receive 98% more comments than text-just posts. For example, include a photo, infographic, SlideShare presentation, or video. (Videos receive 5 times the date of other assets.)
• Keep your post copy brusque. For sharing long-class content, create a brief lead, then link over to the total article.
• Always include a articulate call to activity.
• Name the audience you're trying to reach (i.e., "Calling all creatives" or "Are yous a working parent?")
• Tag people and pages mentioned
• Lead with a question to prompt responses
• Create LinkedIn polls for feedback and engagement
• Include two to iii relevant hashtags in a natural manner
• Write strong headlines for manufactures
• Respond to comments quickly to encourage more than engagement

Find more tips in this form from Hootsuite University on LinkedIn content optimization.

Learn from LinkedIn analytics

If you're not trackin', you're just hackin'.

In all seriousness, measuring your marketing goals is merely possible with accurate and timely analytics. LinkedIn has congenital-in analytics to tell you the basics, but y'all tin can save time and learn even more past using Hootsuite Analytics.

We've got a complete guide to everything you demand to know about Hootsuite Analytics, just basically, you tin track:

• Your most engaging content.
• How people constitute your Page.
• Traffic for each section of your Folio, and Showcase Pages if yous accept whatever.
• Demographic information.
• How your Page is performing compared to your competitors.
• Snoopy information about your competitors and fifty-fifty their employees, including skills, where they've studied, job titles and more.

Hootsuite Analytics includes custom insights so you tin tweak your LinkedIn strategy as needed to see your goals.

Mail service at the best time

What'due south the all-time time to post on LinkedIn?

…In that location isn't one all-time time. It all depends on when your target audience is on LinkedIn. That depends on a ton of factors, from their time zone to piece of work schedule.

As with everything in content marketing, success comes from knowing your audience.

Hootsuite helps out with this big time.

Not only can yous schedule all your posts in accelerate, and then y'all never forget to postal service, merely you tin also choose to AutoSchedule them at the best time for your company. Hootsuite analyzes your past functioning to detect when your audition engages the virtually.

4 LinkedIn marketing tools

Hootsuite

We've talked about how Hootsuite helps your LinkedIn strategy throughout this commodity. Hootsuite can do it all, from mail service planning, AutoScheduling information technology, placing ads, easily replying to comments and best-in-grade analytics.

Hootsuite + LinkedIn = BFFs

Simply Hootsuite can actually exercise a lot more than than that, for LinkedIn and your other social platforms, too. Check out how powerful Hootsuite can exist:

Adobe Artistic Deject Express

Formerly Adobe Spark, Creative Cloud Express allows y'all to create gratis, eye-catching visuals right from your browser or mobile device.

You can remove image backgrounds, add animation, resize graphics for any platform and create professional-quality video assets. It besides has a template library for expertly designed pieces to assistance grow your brand. You lot can also use Adobe Stock images for free.

Source: Adobe

SlideShare

Calculation meaty content like a presentation, infographic or white paper instantly makes your LinkedIn post highly shareable.

To add this kind of content, you need to practise so through SlideShare. Information technology'due south a separate platform from LinkedIn, so adding your content will also make it discoverable over in that location (bonus!). But the reason you want to add it there is so we can attach it to LinkedIn posts as a functional slider presentation, similar this:

Yous can upload a PDF, PowerPoint, Word or OpenDocument file to use this style, and LinkedIn volition show it in a presentation format.

Glassdoor

Managing your company reputation on LinkedIn is vital for recruitment.

Through Hootsuite's App Directory, you tin install the Glassdoor app. Share your LinkedIn Visitor Page posts to Glassdoorso job hunters can become a better feel for your company. Information technology likewise includes analytics reports for Glassdoor content appointment alongside your other Hootsuite reports.

LinkedIn is a professional network that allows y'all to build brownie, create a meaningful network and plant your company as an industry authorisation. All this is possible with the right LinkedIn marketing strategy, and now you know everything about how to create yours.

Easily manage your LinkedIn Folio and all your other social channels using Hootsuite. From a single dashboard, you tin can schedule and share content (including video), reply to comments and engage your network. Attempt it costless today.

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Source: https://blog.hootsuite.com/linkedin-for-business/